The Action Fund is independent, righteous and revolutionary. It is a fund for activism. Since 1968 they support activists worldwide striving for a righteous and sustainable society. When they approached us to renew their visual identity and website, we first worked on a new strategy, focussing on social media and easier online donating. The visual identity is inspired on the visual language of home-made protesting signs; bold, rich in contrast, firm and to the point. This results in a bold identity using just two colors, black and red. Nice but straightforward they ask for your attention for projects that matter.
Beginning 2018 they celebrated their 50th anniversary and launched the new visual identity and website.
Made with Cometa.cc (design: Vincent Meertens, code: Floris Douma).